...making
essential information
accessible, understood,
comprehensible
and usable.







Campaigns

Prime Times: New Perspectives on Everyday Living with Arthritis
   A program offering, simple, easy- to-understand strategies to help people with arthritis maintain their joint function. The program provided personalized information tailored to an individual’s particular needs.
After filling out a brief questionnaire, arthritis patients received a free packet of customized information from more than 10,000 possible response combinations to help them deal with problems they had identified.
Target Audience: Primary care physicians and their patients with arthritis.
Scope of Work: Strategic development, advisory panel management, content development, creative direction, graphic design, production, distribution, fulfillment
and project management.



A ward of Excellence in Communication and
Graphic Design, American Graphic Design: USA









 

   
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    Client: Arthritis Foundation/ Novartis Pharmaceuticals/ Agency: QSI Incorporated.
Materials were developed in conjunction with an advisory panel of health care specialists, behavioral scientists from the University of North Carolina and the Arthritis Foundation.