| | Campaigns | Events | Editorial & Design | Cross-Cultural Communications | Web | | ||||||||||||||||||
| ...making essential information accessible, understood, comprehensible and usable.
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Campaigns Prime Times: New Perspectives on Everyday Living with Arthritis A program offering, simple, easy- to-understand strategies to help people with arthritis maintain their joint function. The program provided personalized information tailored to an individual’s particular needs. After filling out a brief questionnaire, arthritis patients received a free packet of customized information from more than 10,000 possible response combinations to help them deal with problems they had identified. Target Audience: Primary care physicians and their patients with arthritis. Scope of Work: Strategic development, advisory panel management, content development, creative direction, graphic design, production, distribution, fulfillment and project management. A ward of Excellence in Communication and Graphic Design, American Graphic Design: USA
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Client: Arthritis Foundation/ Novartis Pharmaceuticals/ Agency: QSI Incorporated. Materials were developed in conjunction with an advisory panel of health care specialists, behavioral scientists from the University of North Carolina and the Arthritis Foundation.
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